Every now and again when we discuss a website layout with a client, we are shocked to see the vehement opposition to having a blogging area on their websites. The reasons for not wanting a Blog are plenty. It ranges from, “I am not a blogger”, “it is not a blogging website, this is an ecommerce shop for goodness sake” and even the very popular “What should I blog about?”
In today’s article, we are going to have a quick look at some of the reasons why a non-blogging website may actually benefit from blogging.
When we sometimes ask a person what blogging is, we are told that it is for creative people with too much time on their hands. We have also heard from some clients that blogging is for people who have problems with their lives and who use a blogging platform to voice their concerns. Whilst some of these comments may hold true, it may be a good thing to explain the world of blogging to non-bloggers. Ok, not the complete world of blogging, but what blogging can be and what blogging can do to any website.
As promised above, this will be a quick bite sized look at real blogging and the benefits it may hold for any type of website.
Let’s start with your website. What is it? What is your website’s goal? More often than not, it is platform from which you can showcase your business or interests, advertise your business or sell your products.
If your products are well displayed in an aesthetical pleasing way, your website will be a success, or will it? If the products you are selling are well described /explained they will sell, or will they? Over the years WebScripto has learned that it is not simply just about the aesthetical presentation of your website’s content. Potential clients want more. They want information. Not only about your products or services, but they also desperately need to be able to trust the person or business whose goods they may be interested in.
Having said this, let’s have a quick realistic look at how blogging has evolved from simply explaining your daily routine to a much more effective medium. Firstly, although the word blogging will probably still stick in our minds as well as those of the next generation, it should rather be seen as a fantastic opportunity to show potential clients your skills, knowledge, your willingness to share information and yourself
Let’s consider the following:
Let’s say you run a hardware e-commerce store, or even offer handyman service. If you create an article and not a blog post, with some DIY tips, something amazing will happen. Let’s look at the possible consequences of such a DIY Tip article:
- It may (I think it will) show your skills and knowledge.
- It will portray you as a person who is willing to share his/her knowledge.
- It may even be perceived as a free resource of information.
We can go even further (than what it may tell possible clients about the person behind the business):
- When the roof of a person’s house has become dilapidated and is in need of a repair it is likely that he/she will use a search phrase such as damaged roof instead of handyman. If you have written a couple of articles on caring for your roof it may very well be that the possible client may see from your articles that you know how to fix roofs.
- Your articles may even give you better search results than your competition who are not writing articles, as Search Engines actually do place a huge premium on websites that are information rich. As Google and other search engines has stated on numerous occasions, it is important for them to see to it that their users are directed to websites which will add value to their searches.
Let me leave you with this question. Whose service will you utilise? The clinical website that is only available to offer its services, or the website that takes the time to write relevant and useful information that you would want to come back to, for future reference.
I know which website I will skip and which one I will consider using.
As promised above this is just a very brief article. In our next article we will have a look at how to approach articles and move away from the blogging mentality, some pitfalls and some good tips.
You are, as always , very welcome to leave a comment or even ask a question.