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Customer Engagement: Digital Marketing
In our previous Blog Post we explained the concept of the Marketing Funnel which in short relates to the journey your customer or client undertakes to engage your services or to make a purchase from your online shop for the first time. Understanding this process (or...
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Customer Engagement: The Marketing Funnel
Customer Engagement: The Customer Journey In our previous Blog Post we explained the concept of the Buyer Persona which in short is your Ideal Customer. By now you should have a picture in your mind of who your Ideal Customer is. The next step is to understand the...
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Connect with your Customer in a Meaningful Way
Customer Engagement: Buyer Personas Steve Jobs famously said “Get closer than ever to your customers. So close that you tell them what they need well before they realise it themselves.”Easier said than done, right? How do you connect with your customers and get close...
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DISCOVER HOW TO BOOST LEADS OR SALES
Reach your Customers online and grow your reputation with a well-planned Digital Marketing Strategy. It doesn’t matter what type of business you have or whether it’s a small, medium or large business, your customers need to feel that they and their priorities are your...
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Blogging and Credibility
Every now and again when we discuss a website layout with a client, we are shocked to see the vehement opposition to having a blogging area on their websites. The reasons for not wanting a Blog are plenty. It ranges from, “I am not a blogger”, “it is not a blogging...
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15 Essential “Must Have” Elements for your Website:
Maybe your website is not living up to your expectations? Maybe you need to have it redeveloped. Maybe you are about to get your Company’s first website or your own personal website. Getting a properly designed and functional website is an absolute must.But what...
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Why we use WordPress to build websites:
We are often asked by clients and potential clients alike, why we use Wordpress as our platform of choice to build websites. We are also very often asked whether we do build HTML websites. In order to answer this question, we will have a look at the following...
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An effective domain name: Things to consider:
We all know the question; which came first? The chicken or the egg? This question becomes relevant to small business owners. What comes first; the name of the company or the domain name (website name)? Not many of us have the luxury on deciding both at the same time....
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Webhosting: The Unlimited Bandwidth Myth:
So, you decided to purchase some shared server space with a hosting company? Are you happy to see that they offer unlimited bandwidth? Happy to see that the traffic allowed to your website will be unlimited? Sorry, there is no such a thing as unlimited bandwidth when...
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Web Design Trends To Expect in 2017:
1. Minimalistic designs Minimalistic design has been part of 2015 and 2016 and it does not appear to slow down. With minimalistic design it is possible to place more emphasis on the content of a specific website. Less cluttered, translates into being organised, a...
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Is website maintenance necessary?
The short answer, yes! The long answer, yes, it is. Website maintenance, also referred to as website care, is not only necessary, it is extremely important. If you own a website and do not have it properly cared for you are actually playing Russian Roulette with one...
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Getting those website images right:
Yes, I have written about media files and more specifically about the necessity of images for websites. I think we already agree that the proper use of images on a website is an absolute must. We will not revisit these statements in this post. In this article I may...
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Good Organic SEO Practices: Keywords Part 1:
Good Organic SEO Practices: Keywords Part 1: It is a very happy “Hi” from me at WebScripto. I have unfortunately not written a blogpost for a long time but I am very happy to say that I have been very busy and blessed with a lot of work. I had to look at my previous...
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SEO: Organic v Non-Organic Search
Stop it! Just when I thought I figured out what SEO is we are requested to consider the difference between Organic and Non-Organic Search Engine Optimisation. When will this stop, you may ask. Not soon, I will respond. Seriously though, just as soon as we get to...
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Frequently Asked Questions
How long does it take to create a website? Depending on the type of website it may take from 1 to 4 weeks to design and develop your website. If the design is complex and requires a number of revisions it may extend the process up to 5 or 6 weeks. Although we will...
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Web Design – Beware of the hidden costs!
Is you current website design outdated? Do you need something with a fresh website design. Go to your nearest website designer and get a quick same day quote for that new website. Go for the cheapest web design. If this is you, chances are very well that you have...
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Choosing the right server for your website
Getting a website is always a fun project and the end result is something that we are always looking forward to see and experience. We have however noted through experience that most prospective website owners and very importantly most online store owners, never gave...
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Selecting an Open Source E-commerce Platform Solution. (Part 4)
In our previous articles in this series we considered the need to sell online, the 10 most important considerations to keep in mind before we set up an e-commerce business and deciding on one of the three available platforms for our e-commerce business. In today’s...
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