At WebScripto we are keen on writing blog posts and to write them as often as possible. As explained in previous blogs, writing regular, engaging blog posts is good, not only for marketing your skills, services or products but also for search engine optimisation. Getting good blog posts out there once or twice a week should be your goal as a website owner. This is however easier said than done.
Every writer will testify to the fact that writer’s block is a real problem and that their “well of ideas” sometimes run dry. As you will agree, this is normal but can lead to huge frustrations. As you will also know the more you want to think of something to write about, the less you will be likely to write something worthwhile. This blog post is written at a time where I could not think of anything worthwhile to write. Why then not write about our inability to write at some point?
Having read a few articles on writer’s block and writing blogs I have collected a number of gems to use at moments like these. Let us have a look at them!
Having a box or file where you can store ideas for rainy days is always a good idea. We never know when a fantastic idea will be born. So when an idea actually hit you, you should be able to store it somewhere for later use. There are many ways in which you can store ideas. A simple file on your computer where you can store notes is actually all you need to store that idea. A cloud based service such as dropbox, Google Drive, iCloud etc. is a good place to store ideas as you will be able to access it from anywhere on any device when you have time to work on that post.
If you write down your ideas every time you get one you will in no time have an impressive list of blogging topics.
Revisit your best posts:
I am sure you have specific blog posts that just stand out from the rest of your posts. Long after you published them you may still find people reading them and leaving comments.
More often than not you will find that you will be able to expand on that blog post or even dissect it into smaller and more detailed chunks for future posts/articles. You may even find that you are able to write a follow up post. Maybe you have gained more insight in the topic you wrote about a year ago. Maybe you only need to refresh the content, who knows?
Know the trends:
It is very likely that you will be up to date on the latest trends in your niche. Knowing the trends simply means that you can write to people on exactly what they are currently searching for and reading. Remember the huge amount of information that flooded the Social Media when Nasa’s space craft flew past Pluto and provided us with high quality images. This is a good example of a hot trending topic.
If you are not sure which topics are hot right now there are a couple of great ways to quickly find out. Just visit the following websites:
“Borrow” some ideas:
One way of coming up with ideas for your blog is to continuously read other blogs. Read specifically those blogs that you would like to emulate. You can use Feedly to subscribe to your favourite blogs and regularly check in to view the latest published works.
We are not promoting blatant copying of other people’s work but definitely suggest that you should not be afraid to use their ideas such as subject areas, use of imagery etc. Have you read a good post by one of your competitors? Put it in your idea file for later use on a rainy day.
What do the readers want?
There is a saying that “Foolish bloggers go out in search of ideas, efficient bloggers allow ideas to come to them”.
There is no need to use a research company to find out what the market wants. Nobody complete their questionnaires in any event. You can actually source blogpost ideas by reading the comments on your own posts, checking your @replies on Twitter and listening when people discuss issues. Concentrate on the questions they are asking, what they may be confused about or excited by.
As a last resort you can even write a blog post in which you request your readers to list topics they would like you to write about.
There are for sure many other manners in which you may source blogging ideas such as searching “blogging topics”. The purpose of this post is not to furnish you with an exhaustive list of ideas. Our sole intention is to make you aware that it is not necessary to become miserable if you are sitting with blogger’s block. It happens to all of us and there are many ways to deal with it successfully. So no excuses for us anymore. Get onto that search engine and get going! We also have a nifty article on how to write blog articles.
Please drop a comment below if you have a question or wish to add further advice.
®WebScripto, a Pretoria based Web Design Company.
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