Website MaintenanceWebsite maintenance is important to any business, regardless of size. Your website is a worldwide window into your business and it can have a big impact on how the value of your product or service is perceived. All businesses need regular website maintenance to attract and retain customers, maintain search engine rankings and present new information, products and services to the public.
According to Cybervise, “If you are running an online store, website maintenance is equivalent to running a retail store. Product inventory, pricing, shipping all have to be maintained on a frequent basis. We recommend that online stores should perform maintenance at least on a weekly basis. Any delay in updates can instantly cost a business money, so plan for help before you find yourself in a crisis.”
Every website has to perform maintenance at some point or another. Whether it’s just to upgrade a portion of the site or because of some problem with the site, it’s an inevitable fact of website ownership.
According to B2C, there are five critical reasons why you should sign up for regular website maintenance with a web design agency.
- “Keep Your Website Secure - A Forbes report from two years ago stated that every day 30,000 websites are hacked. This can easily be avoided by having a company handle your website maintenance — or by doing your updates in-house.
- Improve User Experience - If your website isn’t user-friendly, why have a website at all? Updates to the software powering your website not only deals with security fixes but also add more useful features + make your website run smoother
- Grow Your Website Traffic - If you launch your new website and never update it, why would an existing client/prospect come back to view it? Updating your website on a regular basis gives users a reason to come back!
- Save Money - You may not have considered it, but paying an affordable monthly rate for website maintenance can save you a lot of money in the long run. What if your website is hacked, or if something else goes wrong and your website goes offline? This not only makes you and your company look bad but it could also be costly to fix. It’s a much better approach to be proactive in doing all of your normal website maintenance / updates.”