Reach your Customers online and grow your reputation with a well-planned Digital Marketing Strategy.

It doesn’t matter what type of business you have or whether it’s a small, medium or large business, your customers need to feel that they and their priorities are your number one focus.

How are you going to accomplish this goal and generate more leads or sales for your own business, particularly if you have just started up your business and you don’t have a huge established customer base?

We are living in an ever-changing digital world and just like the Universe (where Planet Earth is a very small dot), these changes are speeding up and if you don’t keep up, your business will become extinct even before it has registered on anyone’s horizon.

Conventional Advertising and Traditional Marketing Methods cost a fortune and to be quite honest with you, in the current digital revolution which we are all experiencing, do not have what it takes to make your business grow over and above that of your competitors.

Before you become despondent and give up all together, relax and sit back. In our new series of Blog Posts, WebScripto Pty Ltd will guide you through the process of Digital Marketing and how it can assist you to build the presence of your Business online.

What is Digital Marketing?

According to Neil Patel, “digital marketing is any form of marketing products or services that involves electronic devices”. Identifying these Marketing Products and Services is where things can become very complicated, but it really doesn’t have to be. Yes, I have fallen into the trap of getting side-tracked with all the available products and services out there and this is my own story as well as my Guide to you as to how you can scale seemingly insurmountable obstacles and make your own business visible and active on the world wide web.

I have learned the hard way that getting side-tracked simply leads to procrastination, because all those hundreds of products available on Google can be overwhelming for anybody who is used to conventional marketing, but who are newcomers to Digital Marketing. When my husband and I started up our own new Website Design and Digital Marketing Agency in Pretoria we knew everything about communicating with people and how to negotiate good deals (after all we have worked for a Trade Union for more than 20 years), but, although we were used to writing Newsletters and Press Releases, we still had to learn about all the ins and outs of Digital Marketing. He had a qualification in website design and made that his focus, whilst the digital marketing part of the business fell to me. I had to learn fast, but I couldn’t do that with our limited budget and with all the hundreds and maybe even thousands of digital marketing resources out there.

As a writer myself (I published my first novel in 2009), I knew how to plan and as a negotiator in the union, I also knew how to strategise within a set budget and that’s what I sat down to do.

Determining a Digital Marketing Strategy

In short, according to Elissa Hudson from HubSpot “your digital marketing strategy is the series of actions that are going to help you achieve your goal(s) using online marketing”. During the next couple of weeks, I will show you the Digital Marketing Strategy which WebScripto Pty Ltd has applied to reach potential customers online and to grow the leads in our target market. This strategy focused on the following main points and in these coming weeks, I will tell you what worked for us and what didn’t:

  •      Build Your Buyer Persona
  •      Understand Your Customer Journey
  •      Website Design
  •      Search Engine Optimisation (SEO)
  •      Pay-Per-Click Marketing (Google AdWords)
  •      Social Media Optimisation
  •      Video Marketing
  •      Blogging & Content Marketing

Measuring and Analysing

Thomas Stern wrote a very good article on this subject in Business.Com. According to him, the key to any successful marketing strategy is to measure the results of a campaign to identify trends and improve ROI. This in my opinion encapsulates the everything that is important about measuring the success of your Marketing Strategy and Campaigns. After all, how will you know what worked and what didn’t and if in the end it was all worth it, if you didn’t measure your Campaigns?

In the coming weeks under each of the above subjects, I will tell you, how WebScripto measured and analysed every step in our Marketing Campaign and how we dealt with it. It is our sincere wish that what we learnt will be of value to someone else.


The most well-known phrase in the Digital Marketing Arena is that you must have a call to action when you blog. Well mine is:

  1. Please subscribe for the next Blog Post in the Series.
  2. Please feel free to let me know what you have experienced in your business in relation to Digital Marketing and whether you find such a series of Blog Posts helpful.