How to list your business on Google:
In today’s article we will have a look at how to list your business on Google. We previously had a look at search engine optimisation (SEO) and more specifically Google as it is the most widely used search engine.
Google is however not only a search engine. As an online directory, Google enables you to register your business and list all the important information of your business such as address, phone number as well as your business’ operating hours. It also enables you to have your business show up on Google maps. With the above in mind it is clear that Google can be a very effective tool to grow your brand and online visibility.
Any business who underestimate the importance of listing on Google do so to its own detriment.
So, let’s have a look at how to list your business on Google.
To list your business on Google you need to follow the following 5 step process:
Step 1: Create a Google My Business Page
In order to kick off the process you need to visit Google My Business page and create a new account. After registering you can log into your new account and search for your business in the search box. If your business does not appear in the search results you can simply use the “Add your Business” button and create a new listing.
You need to take care when choosing your business type, service area and other requested information. Google will now need to make sure that the business you are claiming is indeed yours. They will request your business’ physical address in order to send you a verification number via mail. It may take between two to three weeks for the verification code to be delivered in a sealed envelope to the registered address.
Once you have received the verification code you will be able to enter it into your account and start managing your local listing.
Step 2: Add all your Business’ important listing details:
When you list your business on Google it is important to add all of your business’ details as accurately and comprehensive as possible. Avoid leaving important information as Google favours businesses that offers accurate and comprehensive information. As a rule of thumb, it is always a good idea to place yourself in your potential clients’ shoes. By doing this you can consider all the possible questions they may have in respect of your business. This way you will be able to provide complete information. Clients like clear and concise information.
Although it may appear to be “an effort”, it is important to fill in more than just the required text fields, such as your complete address, business hours, email address phone numbers to name a few. This is what will set your business apart from other businesses listed on Google my Business and give you a competitive edge over your competition.
Another great practice is to use keywords to boost your website’s search rankings. These keywords should correspond with keywords used on your website and include search phrases which potential clients may use when searching for products and/or services which you offer.
Step 3: Ensure that your listing is media-rich:
It is a well-established fact that visual stimuli is extremely important in getting the attention from potential clients. Google my Business is no different. Have you ever ignored image to the right of Google search page when you searched for a product? I do not know about you, but I cannot resist having a look at these images.
Including images in your listing is therefore essential to make your listing with Google my Business a success. Adding images of products, a map listing and real photos of people who left reviews of your product and or service is not only enticing but it also helps with adding credibility to your brand and business.
Since people “buy with their eyes” adding media-rich content is an important step when you list your business on Google.
Step 4: Get those customer reviews and then some more:
You would have noticed that Google my Business allows for clients to leave reviews which is a good indicator to other potential clients whether your service and/or product is of a good quality. Whilst it is only natural to “hunt good reviews” and fear a bad review you will find over time that this can have a good effect.
In general it is easy to apply the maths to reviews. The more good (positive) reviews you get the better. This will lead to more people feeling comfortable doing business with you. Making people feel comfortable with your business is a major achievement in an online world.
Some people will leave a review as soon as they have purchased your product or made use of your services. You can expect that a lot of people do not leave reviews as it is not important to them. For this reason you should actively request your clients to leave reviews. We do it and find no harm in requesting reviews.
Back to my earlier statement; let’s look at a negative review. If you run your business with your clients’ best interest at heart you will automatically get good reviews. There will however always be the possibility of a client having a bad experience or perhaps just a bad day who may leave you a less desirable review. This is OK as it will portrait your business as realistic. Clients are living in a world just like you and me where everything is not perfect. I am not advocating that it is good to get bad reviews but is an established fact that a realistic overview of a business will include a glitch.
A bad review can also assist you in concentrating on a shortcoming which you may not have been aware off. This type of feedback is priceless. Lastly, a bad review can always be used to rectify a problem and give written feedback to the client. Potential clients will see this and will assist in building trust and a good reputation if they see that you really care and resolve problems.
Step 5: Update your listing regularly:
We have seen a large number of businesses listed on Google that contains outdated information. From experience in helping clients we have seen that outdated listings lead to immediate avoidance by prospective clients.
Who would want to do purchase from a business who cannot update its domain name when it has changed, its contact details or even operating hours? Nobody wants to do engage with businesses who do not care to furnish potential clients with relevant updated information. Google ranks business listings higher when it is updated regularly.
An example of a “Google my Business” display.
Final thoughts when you list your business on Google:
We have seen that it is important to list your business on Google and that it is equally important to do it properly. It is well worth the time spent to list your business properly as it will definitely assist your business and brand. In a future article we will look at the benefits to consider when you list your website on Google my Business.
You are welcome to comment or ask a question. We love to hear from you.