Professional Website Redesign:

Updated 12 July 2019

 

In this article we will consider some questions to establish whether your business may need a Professional Website Redesign. If we sit still for a minute and ask ourselves the question…”When was the last time you really looked at your website?” For some time, just having a business website was OK. It was all your business needed. Can we say that this is still good enough? I certainly do not think so. For some time now, a good website is one that is available and accessible on any device. Furthermore, it needs to be easy to navigate and grabs the visitor’s attention from the moment they land on your website.What some business owners do not realise is that their website is the first line of digital marketing and need to be evolving alongside their business and market in general.Professional Website Redesign I had many discussions with business owners and our clients to try and understand why websites are so often neglected and why so many businesses are so reluctant to keep their website relevant in an ever-changing environment. The majority of the people I had these discussions with held the view that there are so many myths about being successful in an online arena and that there are so many companies claiming that their software will turn any business into an extremely successful company overnight.
Unfortunately, there are many companies claiming that they have the key to business success. All the buzzwords such as CRM, Sales Funnels, B2B, B2C, SEO Research, Content Marketing, Buyer Personas, Niche Marketing, Growth Hacking, Target Audience etc. does not make it any easier for business owners to decide on a proper way forward.In todays article we will not go into any Marketing. Although properly planned marketing strategies are extremely important we will rather discuss it separately in a different blog article. A Marketing Strategy actually is the Alpha and the Omega of how your website should be designed and function. We will therefore dedicate a couple of blog articles to Marketing Strategies in the digital world.As the title of this article suggest we will have a look at certain signs that your website needs a professional website redesign. We will break the questions we need to ask ourselves down into the following 5 sections:
  1. You don’t get the business results you want

  2. Poor website’s usability

  3. Poor website’s search engine optimisation (SEO)

  4. Poorly designed website

  5. Poor website’s technology used.

a) You don’t get the business results you want:

If you are not happy with your current business results it is time to consider redesigning your website. In order to see whether your website is contributing towards our businesses we need to consider your website’s conversion rates. Once we have done this we will have a clear understanding of what needs to be corrected on your website.

With the above in mind consider asking yourself a couple of questions. The answers to these questions will guide us in the redesign process.

  1. Does your website generate enough traffic/leads or have enough visitors?
  2. Does your website convert visitors into leads and customers?
  3. Do your landing pages inspire people to learn more by going deeper into your website or are they just pretty pages that does not add real value to your website?
  4. Does your website have enough text content without corporate speak?
  5. Does your website’s look and feel match your company’s strategy and “speak” to your clients or potential clients?
  6. Have your business goals stayed the same, as well as the purpose of your website?

b) Poor website’s usability:

If your website’s visitors can’t find what they’re looking for, your website’s design is poor. Visitors will leave your website very quickly and they probably won’t come back. This represents a lost opportunity for you. If that’s the case, you’ll need a new website design that’s user-friendly and keeps your clients and prospects happy and more importantly, engaged.

A good design is easy to navigate, helping visitors to find what they need and taking you closer to having a sale or getting them in contact with you.

With the above in mind let’s ask yourself another couple of questions.

  1. Can visitors to your website find the most basic things on your website (e.g. your contact information)?
  2. Is your website’s navigation comprehensive?
  3. Is your website’s vital content visible to everybody?
  4. Are your products and services offer up to date?
  5. Do you really need all the widgets on your website?
  6. Does your website have sufficient functionality?

c) Poor website’s Search Engine Optimisation (SEO): 

SEO represents everything you do to “convince” search engines that your website deserves to be listed in a leading position in its search results. This ensures more visitors to your website which in turn can lead to better exposure and hopefully more leads and conversions.

In short, you can improve your website’s SEO by improving content, making sure that the pages can be correctly indexed, and ensuring that the content is unique and relevant to the prospective customer. The golden rule to remember is that Search Engines want to display content that is valuable to their users.  

Once again you need to ask yourself a couple of questions, bearing the above in mind.

  1. Can you find your desired search term on the first page of Google search results?
  2. Are your competitors ranked higher in search results?
  3. Do you know which targeted keywords your successful competitors are using?
  4. Does your website have a blog?
  5. Do you have social media accounts and are they integrated with your website?

d) Poorly designed website:

If you hesitate to show your website address with your friends, family or customers, then you already know that your website may have problems? Why struggle? Start a plan of action to get your site revamped. If it is not clear from a quick look at your website what your business is about, it may be time for a redesign, too. Design trends are constantly changing, so it is vital to keep up to date with the latest trends.

More questions you need to ask yourself are:

  1. Does your current website look modern?
  2. Do you have high quality typography on your website?
  3. Are images properly chosen and placed?
  4. Is your website’s content dynamic and often changing?
  5. Is your audience still the same as before?
  6. Does your website have enough call to actions?
  7. Is your landing page communicating your message?
  8. Are there many interactions on your website?

e) Poor website technology used:

Outdated website technology limits the functionality of your website and can often cause websites to break or run very slow. The same can be said for outdated server-side software.

Ask yourself these last questions.

  1. Is your website fast enough?
  2. Is your whole website working correctly?
  3. Are your customers satisfied with your website’s functionalities?
  4. Is your website still as “smooth and light” as before?
  5. Do you use automatic effects such as audio or videos on your website?
  6. Are your third party tools on your website up to date?

Conclusion:

I think it is very clear where your answers may be leading you to. If your website does not meet the standards raised in the above questions it should be clear that your website may need to be redesigned.

WebScripto’s approach to Professional Website Redesign:

WebScripto’s approach to website redesign has always been to keep it simple. If parts of a website works well for your business then it does not need fixing. Should you wish WebScripto to assist you in doing a proper analysis, to furnish you with a comprehensive report and assist you in redesigning the elements of your website that fails your business you can contact us here.

Eitel Bock

Eitel is the owner and Lead Website Designer at WebScripto Pty Ltd. When not working on a website he loves to write blog articles covering various aspects of Website Design and Maintenance. Please feel free to contact me if you have any comments, questions or suggestions.